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Publishing Case Studies and Papers |
Case Studies
The following Case Studies are a reflection
of the work that VCIL is involved in within
the publishing market.
Taylor & Francis
Cengage Learning EMEA BizEd Premier
Cengage Achieve Significant Productivity Savings
While Reducing Time to Market
Gardners Books Digital Services to the
Book Channel
Ebog.dk leverages e-book stock
Cambridge University Press Print on
Demand Programme
Houghton
Mifflin Harcourt case study
A large global publisher wishes to source a large
number of quality photos in a short time frame.
Top-10 online STM online database
Papers
Brave New World
Author : Martyn Daniels VP Publishing
Marketing Media
Originally Published : November 2006
Digitisation and Internet access are neither
new, nor bad for bookselling and publishing.
They have already brought about significant
changes and benefits to the booktrade.
Sectors such as STM, Academic, Legal and
Professional have already engaged with the
digital market and created digital formats
and, as a result, publishers such as Reed
Elsevier have reported a 15% growth in
digital income in 2005. The booktrade has
also benefited from Internet sales, printon-
demand technology, audiobooks, and
significantly richer and more accurate
bibliographic information. We now find
ourselves at the dawn of a new digital era,
one that will bring about the development
and availability of a wide range of trade
books in digital format. The impact and
speed of change is highly debatable, but
what is certain is that change will continue
and its pace will accelerate.
What is fuelling the digital changes? What
do we know about the potential impact on the
booktrade? What can we predict about the
future? How will these changes affect
booksellers, bookselling and the way we do
business today? If booksellers wish to align
themselves to this emerging market, what
should they consider doing and when should
they do it?
Authors are engaging with the emerging
market. Authors see digitisation as an
opportunity to exploit and build their own
brand. Midlist and backlist authors see it
as an opportunity to gain greater
visibility, renew careers and reach a new
audience. New authors see it as an
opportunity to be discovered. Are there
things booksellers should be doing with
authors that they don’t do now?
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